Beyond Likes and Followers – Social Media and Local Economic Development

Social media has quickly emerged as a dominant mode of communications and interaction in today’s society whether it be in current events, political elections, entertainment news, open government and a slew of other subjects. Over the last ten years, local economic development agencies have increasingly turned to social media as a means for branding and marketing their communities, assisting in site selections or location decisions, forging networks with local businesses and establish direct contacts with business decision makers. Continue reading

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